Telling your story is essential. Here are some tips on sharing your narrative.
MESSAGING
SOCIAL MEDIA AND NEWSLETTER MESSAGING
Let’s come together this DO GOOD Week, April 18-24, to remind our Charlotte neighbors that as volunteers they are critical to the success of our nonprofit community.
DO GOOD Week is an opportunity to raise awareness of needs, both urgent and constant, and inspire neighbors to find opportunities they are passionate about to help make a collective impact on our local nonprofit community. Included in the following pages are samples of social media posts (Facebook, Twitter, and Instagram) and email content you can use as-is, or as inspiration to write your own.
We have provided suggested posts that allow for a more personalized message about your specific volunteer needs as well as posts with more general messaging about DO GOOD Week as it is our belief that “a rising tide lifts all boats”.
Resources
Write something here about the resources below.
Use this email template to communicate what DO GOOD Week is and what opportunities are available.
Use these template social media messages at a starting point when communicating your volunteer opportunities.
Create A Compelling Story
Follow these tips to tell your story
Tip #1
Statistics
Statistics or metrics around impact of volunteerism on your organization can be powerful – if you have them, use them! Include how are you being impacted today, with volunteers being asked to stay at home.
Tip #2
Explain The Impact
Explain how someone who signs up for your volunteer opportunity(s) help advance your mission.
Tip #3
Create Goals
Consider creating a goal for DGW (i.e. 50 gift baskets assembled, 100 cards written, 45 phone calls made) and create a story around reaching it. People love helping others reach a tangible goal.
Tip #4
Show The Action
Create visual content – capture with your cell phone! Find someone who can film themselves/take photos while doing your activity from home, and use that in your promotion. This can even be a staff or board members.
TAG DO GOOD Week Partners
Tag our official partners whenever possible, as they may leverage their platforms to amplify your needs as well.
| Partner (Type) | |||
| Duke Energy (Official) | @Duke.Energy | @Duke.Energy | @DukeEnergy |
| Allstate (Official) | @allstate | @allstate | @allstate |
| Novant (Official) | @novanthealth | @novanthealth | @novanthealth |
Sample Newsletter Content
USE DURING WEEK OF APRIL 18-24
If this week does not fall within your typical newsletter cycle, consider sending a stand-alone email dedicated to your needs during DO GOOD Week!
Happy DO GOOD Week, CLT!
DO GOOD Week (April 18-24), now in its fifth year, was created to both celebrate and encourage volunteerism with local Charlotte nonprofits during National Volunteer Week.
Why? Because volunteers are critical to the work that we do. YOU are critical.
Help us fill our needs below and continue to [insert mission/ impact statement/etc]!
→ [Insert quick description of a volunteer need and direct link to your SHARE profile where they can sign up immediately]
→ [Insert quick description of a volunteer need and direct link to your SHARE profile where they can sign up immediately
Please help support us by forwarding this email or promoting our current needs via social media – or both – within your own networks!
You can also visit dogood.sharecharlotte.org this week to check out hundreds of other opportunities to give your time to a local nonprofit.
Sample Social Media Messaging
Use our suggested messaging below or as a guide to create your own
GENERAL
“Now more than ever, volunteers are critical to the success of our nonprofit community. This week, sign up to give your time to a local nonprofit at dogood.sharecharlotte.org as Charlotte celebrates #DOGOODWeek.”
PERSONALIZED
“This #DOGOODWeek we are in need of volunteers to [describe task]! This will help us [describe impact/result]: [insert link to specific volunteer opportunity from your profile on sharecharlotte.org]. You are critical, sign up to volunteer today.”
GENERAL
“DO GOOD Week is Charlotte’s local celebration of National Volunteer Week and is happening now through April 24th! Sign up to give your time to a local nonprofit at dogood.sharecharlotte.org today! #DOGOODWeek”
PERSONALIZED
“It’s DO GOOD Week and now more than ever, you are critical. This week, sign up to [describe task] which will help us [describe impact/result]: [insert link to specific volunteer opportunity from your profile on sharecharlotte.org]. #DOGOODWeek”
GENERAL
Caption: April 18-24 is DO GOOD Week and now more than ever, volunteers are critical to the work of our nonprofit community. Choose from hundreds of ways to give your time at dogood.sharecharlotte.org
Suggested Image: Download Now
PERSONALIZED
Caption: It’s #DOGOODWeek and we are in need of volunteers to [describe task]. This will help us [describe impact/result]! More info: [insert link to specific volunteer opportunity from your profile on sharecharlotte.org]. We can’t do the work we do in our community without volunteers, you are critical.
*NOTE: put the link to given volunteer opportunity in Instagram bio
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