OVERVIEW
DO GOOD WEEK 2021
SHARE Charlotte’s fifth annual DO GOOD Week (April 18-24), Charlotte’s local celebration of National Volunteer Week, rallies our community to DO GOOD locally through volunteerism, supporting hundreds of local causes and organizations. Since 2016, over 10K volunteer opportunities have been applied for through sharecharlotte.org.
DO GOOD Week:
- Raises the level of awareness of hundreds of local volunteer needs
- Inspires Charlotte to find volunteer opportunities they are passionate about
- Encourages SHARE’s 450+ nonprofit partners to highlight virtual, skill-based work as well as traditional hands-on opportunities
- Celebrates the Charlotte community serving with their time and talent
We will leverage DO GOOD Week to help our community understand that their volunteer time is critical to help essential nonprofits like yours to meet the increased need of your services. Our message to the community will be:
You Are Critical – Volunteer Today!
DO GOOD Week will be highlighting all the ways our community can do good for all of our nonprofit partners. However, due to many pressing needs in our community deeply affected by the pandemic, we will be highlighting volunteer opportunities in these areas as well:
- 4/19: Black-led and LatinX-led nonprofits
- 4/20: Nonprofits focused on bridging the digital divide through tech or STEM/STEAM
- 4/21: Nonprofits focused on fighting homelessness
- 4/22: Nonprofits focused on food scarcity
- 4/23: Nonprofits focused on workforce development
This year we will leverage DO GOOD Week to encourage our neighbors to commit to ways they can DO GOOD with their time! DO GOOD Week will be:
- Highlighted in extensive social media campaign, including to SHARE Charlotte’s 19K+ social media followers across all major platforms (Facebook, Instagram and Twitter)
- Promoted through SHARE Charlotte digital publications (32K+ combined subscribers including individuals, nonprofits and local businesses) and at sharecharlotte.org
- Promoted through DO GOOD Week partner channels
- Promoted through any earned live and pre-recorded media segments