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TOOLKIT

2021 DGW Marketing Toolkit

Below is everything you will need to run a successful campaign and drive interest in your volunteer opportunities.

What can you do and how can you plan?

HINT: bookmark this Toolkit to your browser for easy access & check back often for additional resources!

MondayTuesdayWednesdayThursdayFridaySaturdaySunday
3/22
Think about the volunteer opportunities you have available. Go here.
3/23
Make sure those opportunities are added to your SHARE profile.
3/243/253/263/273/28
3/29
Communicate your DO GOOD Week plans with your board and staff
3/303/31
Last day to fill out the media survey by EOD
4/14/24/34/4
4/5
SHARE Charlotte begins promotions on social media – reshare/retweet our posts to prepare your followers to take action!
4/64/74/84/94/104/11
Make sure volunteer opportunities are populated
4/12
Begin Lead-Up: use
sample messaging and graphics as needed
4/134/144/154/164/174/18
Content Suggestion: Help kick off this week by letting CLT know you are part of DGW 2021
4/19
Content Suggestion: Announce your volunteer goal for this week
4/20
Content Suggestion: Describe the impact of that goal if reached
4/21
Content Suggestion: Highlight a volunteer with your nonprofit who stands out and tell CLT about the difference they make
4/22 – EARTH DAY
Content Suggestion:
Show someone on your staff or a friend of your org demonstrating one of your volunteer opps
4/23
Content Suggestion: General DO GOOD Week messaging- a rising tide lifts all boats!
4/24
Content Suggestion: Reminder of your goal and the impact it could have if reached.
4/25
Content Suggestion: Last call to action & thank your volunteers!
4/26
Tell us how you did! Fill out the form here.
4/274/284/294/30
Last day to tell us about your DGW by EOD. Fill out the form here.

Resources

Looking for something specific? Hit the list of links below.

  • Create Great Volunteer Opportunities

    You’re only as good as the opps listed on the site. Go here to learn how to do that.

  • Craft Your Messaging

    Not sure how to communicate your available opportunities? Go here for sample  messaging.

  • Nail Your Visuals

    Not sure how to handle the visual side of messaging? Go here for graphic templates and ideas.

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